Our strategy

The consumer in focus

Approximately 70 percent of Inwido’s sales are to consumers, through various sales channels. The remaining sales are to industry players, such as building companies and manufacturers of prefabricated homes. For us, the end users will always be the common denominator. We have therefore chosen a consumer-focused strategy.

Our strategic ambitions

Market - European consumer driven company

  • Create a consumer driven company with top class sales and marketing.
  • Grow with profitability in selected European markets, segments and distribution channels.

Products - New smart products and concepts
From an end user perspective develop next generation´s smart and innovative window and door concept together with accessories for:

  • Lower cost of living
  • Green environment
  • Smart design
  • Higher security
  • Better user friendliness

Efficiency - One Group efficiency

  • In ONE coordinated group with the right leadership, cooperation and a lean approach together reach maximum operational efficiency.
  • Strive to have the best people and competencies for the business. 

Financial targets

Sales growth
Inwido´s objective is to exceed growth in company´s current markets through organic growth, as well as selective acquisitions and initiatives in Europe.

Profitability
Inwido´s target is an operating EBITA of 12%.

In Inwido´s assessment , it will be possible to achieve the profitability target within a few years, based on the efficiency measures that Inwido has carried out over the past five years, existing plans, as well as on the assumption that general market demand will develop in pace with current expectations.

In years with a weaker market trend, Inwido will probably not achieve its profitability targets. In such events, Inwido intends to take steps to improve profitability – something that Inwido historically proven itself capable of achieving. 

Capital structure
Net debt. in relation to operating EBITDA shall, excluding temporary deviations, not exceed a multiple of 2.5.