At Inwido we believe a sustainable brand is a brand for the future. To invest in a sustainable business model is a way to create business opportunities, strengthen the brand and attract new customers. We believe this means producing safe and reliable products, operating in a healthy workplace and assuring the efficient use and preservation of natural resources. These are integral parts of our philosophy and business practice.
In 2010, we started a strategic group on a corporate level, with responsibility for the initiative to improve sustainability, and the goal to work together as a group in all areas of the organization in a more focused and goal oriented way. Each business area is responsible for making progress in this sustainability processes, and the BA managers for each market is responsible for following up the local initiatives.
We want to inspire and motivate our employees and our stakeholders by having the consumer in mind also when ensuring that we drive sustainable growth for our business and shape the future for the people in the communities we all live in.
In our work to continuously improve in the area of sustainability, we strive to develop our way of taking responsibility for our people, the environment and the world around us. We have defined three prioritized areas within sustainability:
Within these three areas we have identified the most important areas with targets for various aspects to ensure focus on improving sustainability.