Demand for Inwido’s products is affected by activity in the housing market and overall consumer confidence, among other factors. The new building market is more cyclical than the renovation market. In a general economic downturn with lower building activity, demand for Inwido’s products and services could decrease. Political decisions can also influence customer demand independently of economic trends (see Political decisions below).
Inwido maintains a presence in a large number of countries and in different market segments, thereby balancing, to a certain extent, various country-specific risks. In addition, most of Inwido’s sales take place in the less cyclical consumer market. Inwido’s operations are also affected favourably by the debate on climate change and increasing demands for energyefficient housing, which are not particularly affected by economic trends.