Monitoring trends – The connected home is here

Comfort, climate and safety. This is how we can summarize what today’s consumers are willing to pay for when it comes to products for the home. Put simply, people want to return to a secure home and lead a comfortable life. There is a clear trend to prioritize benefit over advanced technical functions.

Inwido’s products end up predominantly in home environments. For this reason, insights into the needs and wishes of consumers are crucial for us to be able to maintain our strong position. Inwido continuously prepares trend reports, providing us with a glimpse of what the next generation’s homes will look like when those consumers are able to choose for themselves. You are most welcome to read our latest report here.

Sure, it’s smart – but above all connected

In Inwido’s view, the term “smart home” was already defunct before it broke through in earnest. Today we talk about the “connected home” instead. 

“It’s a matter of what benefit the customer has from our products,” says Johan Ambuhm, VP Technology and Digital Development at Inwido. “We no longer talk about ‘smart’ or the advanced technology included in products. Instead, it’s about the connected home making everyday life simpler, more comfortable and more secure. Customer benefit is in focus and it is a question of identifying solutions and products that can contribute to this.” 

To succeed, Inwido collaborates with various partners with the objective of identifying the products and solutions of tomorrow. The challenge is to develop systems for our windows and doors that can last for at least 25-30 years. Since the technology may only last for ten years, we must modularize it so that it can be upgraded as new solutions are brought in. 

My home is my castle

People want to return to a secure home pervaded by simplicity and convenience. In addition, a favourable indoor climate is also becoming an important factor.

“Soon, I believe consumers will take for granted that their homes and products are connected,” says Johan Ambuhm. “At Inwido, we must therefore focus on answering the question: how can we continuously offer consumers a better home environment by using our connected products? The success factor lies in generating benefit and content of true relevance to many people. Accordingly, we will continue to carefully monitor consumer trends to always be positioned appropriately – and, alongside our partners, to lead the development of solutions for the connected home.” 

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