“I’m truly happy that Mads has accepted the challenge to head our EBE Business. With him we get a result focused and dedicated leader to drive one of the most important initiatives within Inwido. Our ambition is to produce both organic as well as acquisition based growth together with substantial improvements in the operational efficiency within this Business Area”, comments Håkan Jeppsson, President and CEO at Inwido.  

Mads Storgaard Mehlsen has successfully led Inwido Denmark since 2010 and during that period the Danish business has grown into one of the most profitable and successful window and door businesses in Europe. Along with the appointment of Mads the Danish JNA and Spar businesses will be moved organizationally and become part of Business Area EBE. Already when these specialists within e-traded windows and doors were acquired in 2014 the intention was to use their knowledge as well as their technical platform for Inwido´s international e-commerce expansion. To get the right attention and resources for this important strategic initiative JNA and Spar will turn into a separate business unit, named e-Commerce. With this move Business Area EBE will as of July 1, 2015, include the business units; Austria, Ireland, Poland, the UK and e-Commerce.

Inwido’s new Vice President Business Development, Johan Ambuhm, is currently responsible for the division EMEA's smart home integration business at Assa Abloy. He has more than 15 years of broad background in international business development, management and product management within security, telecom and manufacturing businesses.  Johan will be responsible for the overall development of Inwido’s smart business concepts and the IQ brand as well as other strategic projects.