“We are very happy to have attracted Olle Marköö to head Inwido’s European markets and our Group-wide sales and marketing efforts towards the consumer segment. Olle’s considerable international experience and expertise in brand-building in the consumer market will be highly useful during Inwido’s expansion phase,” says Håkan Jeppsson, President and CEO of Inwido. Olle Marköö has an extensive background in consumer-oriented operations and brand-building. During his 12 years as President of high-profile Swedish companies Höganäs Keramik, Boda Nova and Orrefors Kosta Boda, he often found himself in the limelight. In recent years, he has instead chosen to develop leaders and businesses through his own consultancy. The challenges offered by Inwido have enticed him to once again take on an operational role. “I’m excited to be able to join Inwido on the journey it has already begun. I hold a strong conviction that focusing on consumers is highly important in building strong brands and achieving success, regardless of which markets you are operating in. Having the opportunity to work with these issues at Inwido will be extremely stimulating,” says Olle Marköö. The position will include responsibility for Inwido’s non-Nordic markets in Europe: the UK, Ireland, Poland and Russia, as well as Group-wide sales and marketing efforts towards the consumer segment. The position also includes membership in Inwido’s Group Management team. Olle will start his new position on 1 May 2010.